Music, ever since its inception, has been universal. It spans across borders, cultures, societal differences and manages to penetrate into the minds of the audience in the easiest and the most effective way.
The Trend
A theme song has now become a trend. Such is the role music plays in our society. Be it football, tennis, cricket, hockey each game/tournament has a particular theme which is then put to a wonderfully composed tune. Last year's Football World Cup theme song 'Waka Waka (This time for South Africa)' by Columbian singer/musician/dancer/record producer Shakira become a worldwide smash hit and the biggest selling World Cup song of all time.
Other popular theme songs include the Airtel Champions League official song which, in the first year was composed by the Mozart of Asia A.R.Rahman and then by Spanish Pop singer Enrique Iglesias in the second.
World Cup 2011 Theme Song
When Bollywood music composers Salim-Sulaiman were invited to compose the 2010 FIFA World Cup anthem, it was a moment of pride for the entire nation. People were speculating that they would be roped in for the Cricket World Cup theme song as well. But that did not happen. Instead, the well established music director trio of Shankar-Ehsaan-Loy were asked to shoulder the responsibility.

As one might have guessed with the names behind the song, that there will be a touch of Bollywood in this year's Cricket World Cup theme song titled 'De Ghumaa Ke' with versions in Hindi, Bangla and Sinhalese. All three versions will feature in the build-up to and during the tournament that will run from February 19 to April 2 in India, Sri Lanka and Bangladesh.
The most interesting aspect of this theme song is probably unknown to the general audience. The Indian team for the World Cup does boast of a strong UP connection. And it has just not ended with the players from the state in the squad. The more interesting hook to the story is that the theme song, which has already been creating waves across the nation, has been written by songwriter Manoj Yadav who hails from Azamgarh district of the state.
"I hope that the theme song will appeal to the audiences," he added.
The song, which has already been released and is being aired on Radio One, will be played during the inaugural ceremony as well as between the matches during the tournament starting February 19.
Manoj, who now stays in Mumbai, said an effort has been made to highlight the excitement associated with the game along with the minute details of its various aspects."The idea behind writing a song about cricket is very small and limited to ball, bat and bails, but the organisers of the World Cup wanted some freshness in the theme. Therefore each and every line of the song has been written after much thought," he said.
Many may also not know that he also penned 'Ek Desh Ek Junnon', the title song of Indian Premier League (IPL) 2009 held in South Africa.
"The basic idea was to weave the excitement and passion of cricket in words," Manoj said.
"For instance, the lines 'aasman mein maar ke dubki' is an attempt to create a visual effect of fielding and 'sarr se cheer hawa ka parda' an attempt to highlight thrill of fast bowling," he said.
Bollywood & Cricket
In India, it's very popularly said that "Bollywood and Cricket" go 'hand-in-hand'. It's said more so because of the strange connections players share with the entertainment / advertising worlds and the actors with the game. Players at times are crafted as 'glamour quotients' to which people feel is not really needed. But having said that, you cannot be the No.1 Test team and the 2nd ranked ODI team in the world if you do not play and perform to your calibre. And the Indian team does what is expected of them, leave aside the advertising revenues they pocket by endorsing biscuits, credit cards, mobile phones, etc.
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